(Brent Adamson) Challenger Marketing: Succeeding in Today’s B2B Battleground

(David Meerman Scott) What B2B Marketers Can Learn From the Marketing of the Moon

(Jay Baer) Youtility: Why Smart Marketing Is About Help, Not Hype

(Joe McCormack) Profound Brevity: Go Deep, But Keep It Simple

Engineers, Coders, Growth Hackers and IT Mavens: We’ve Come a Long Way from Captain of the AV Club (Panel)

How B2B Vertical Channels are Reinventing Themselves for the Digital Age (Panel)

Linda Boff: 5 Ways to Make People Fall in Love with Your Brand

Karen Walker: Brand Appeal: I Second That Emotion

Josh Bernoff: Engineer Your Business to Win in the Mobile Moment

Richard Alfonsi: The Live Opportunity for B2B Marketers on Twitter