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Firestarter Sessions Day 3

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4 Firestarter Sessions from Day 3

  • Linda Boff: 5 Ways to Make People Fall in Love with Your Brand
  • Karen Walker: Brand Appeal: I Second That Emotion
  • Josh Bernoff: Engineer Your Business to Win in the Mobile Moment
  • Richard Alfonsi: The Live Opportunity for B2B Marketers on Twitter
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Session 1:

8:30-8:45 am


BMABlazeFirestarter session
Five Ways to Make People Fall in Love with Your Brand
GE has become a first mover in content, digital and social innovation, connecting with audiences in ways that are both unexpected and deeply authentic. This talk will focus on the specific media strategies, creative ideas and brand-activation formats that have sparked new-found passion for the 135-year-old brand.
SPEAKERLinda Boff, Executive Director, Global Brand Marketing, GE BMABlaze

Session 2:

9:45-10:00 am

BMABlazeFirestarter session
Brand Appeal: I Second That Emotion
In the 24/7 world of digital/social engagement, b2b/b2c customer buying patterns have blended. A 2013 brand study found customers are more emotionally connected to b2b brands and named Cisco number one with emotionally connected customers. Learn how Cisco creates brand loyalty and how to use this dynamic in your business.
SPEAKERKaren Walker, SVP of Marketing, Cisco Systems BMABlaze

Session 3: 

11:45-12:00 pm

BMABlazeFirestarter session
The Mobile Mind Shift: Engineer Your Business to Win in the Mobile Moment
We are in the midst of a mobile mind shift. Not just about "mobile first" or apps, it is the expectation that any desired information or service is available, on any appropriate device, in context, at your buyer’s moment of need. Learn how this consumer-first trend will play out in the b2b world.
SPEAKERJosh Bernoff, VP and Principal Analyst, Forrester Research, and author, Groundswell andThe Mobile Mind Shift: Engineer Your Business to Win in the Mobile Moment BMABlaze

Session 4:

12:00-12:15 pm

BMABlazeFirestarter session
Mastering the Moment: the Live Opportunity for B2B Marketers on Twitter
The marketing paradigm has gone from being scheduled and prescriptive to being live, public and conversational. How can b2b marketers keep pace? Hear a top Twitter exec share their latest b2b cases, techniques and tips for identifying the moments that spark audience engagement and lead to positive business outcomes.
SPEAKERRichard Alfonsi, Vice President, Global Online Sales, Twitter BMABlaze

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