In the 24/7 world of digital/social engagement, b2b/b2c customer buying patterns have blended. A 2013 brand study found customers are more emotionally connected to b2b brands and named Cisco number one with emotionally connected customers. Learn how Cisco creates brand loyalty and how to use this dynamic in your business.
The Mobile Mind Shift: Engineer Your Business to Win in the Mobile Moment
We are in the midst of a mobile mind shift. Not just about "mobile first" or apps, it is the expectation that any desired information or service is available, on any appropriate device, in context, at your buyer’s moment of need. Learn how this consumer-first trend will play out in the b2b world.
SPEAKER: Josh Bernoff
, VP and Principal Analyst, Forrester Research, and author, Groundswell
andThe Mobile Mind Shift: Engineer Your Business to Win in the Mobile Moment
Mastering the Moment: the Live Opportunity for B2B Marketers on Twitter
The marketing paradigm has gone from being scheduled and prescriptive to being live, public and conversational. How can b2b marketers keep pace? Hear a top Twitter exec share their latest b2b cases, techniques and tips for identifying the moments that spark audience engagement and lead to positive business outcomes.